All agents know that getting your real estate license takes hours of newly learned subjects. Requirements vary from state to state. But basically, you will need enough training to understand state and national laws in order to get licensed and serve consumers.
Continuing education will be a journey of a lifetime to maintain your license. Some agents may want to take a few courses, choosing instead to spend more time on hands-on experience. But they may not realize that education can make them even more productive in industry, making the hours they put in worth their weight in gold.
This article explains why making education a cornerstone of your development has a direct impact on the production of an agent.
Why is real estate education so important?
In addition to keeping your license current, there are many benefits to continuing education as an agent. Here are a few to consider.
1. You can get certifications
Some continuing education courses allow you to obtain certifications. These will give you the know-how you need to be an expert in your field. They are also impressive for clients and colleagues.
Here are examples of the types of certifications you can earn:
- Certified Residential Specialist
- Certified Luxury Home Marketing Specialist
- Specialist in resort and second home real estate
- Certified Member in Commercial Investment
- Certified Property Manager
- Certified Real Estate Brokerage Manager
- Accredited buyer’s representative
- Sales Representative Specialist
- Accredited Land Consultant
- Expert in real estate negotiation
- Military Relocation Professional
- Senior Real Estate Specialist
- Green designation
- At home with diversity
- Designation of the Higher Institute of Real Estate
2. Keeps you informed of developments in real estate law
Real estate law is constantly evolving. Not being aware of the laws can land you in trouble. This can cause problems with customers, and if all the T’s aren’t crossed out and the I’s aren’t dotted, you could even be sued.
Continuing education courses will ensure you’re up to date on the latest real estate laws, so you have great client relationships and a clean criminal record!
3. Improves your marketing skills
Real estate courses can teach you about all aspects of the industry, including marketing. You can learn how to generate leads, create effective campaigns, increase conversions and more. These are the tools that will help you grow your business and generate income.
4. Helps you deliver an exceptional customer experience
It is vital for real estate agents to provide their clients with exceptional service. Real estate is a stressful business and you are bound to find yourself in difficult situations that you don’t know how to handle.
A continuing education course will let you know exactly what customers expect. They’ll walk you through a variety of possible scenarios, so you’ll be prepared to deal with them when they happen in real life.
5. Allows you to grow and grow your business
After being in the real estate business for a few years, you may decide to venture into other related fields. It can help generate more income and steer you towards a slightly different career if you’re looking for something more fulfilling.
There are many courses that will help you explore various aspects of real estate, so you can grow your business and pursue your dreams.
6. Help with time management
In any business, time is money. The right time management tools and strategies will help you meet deadlines so you can be on top of your game and stay as productive as possible. Educational lessons will help you learn how to make the most of your time, so you don’t end up falling behind.
7. Provides Directions
To be successful, you have to set goals. In real estate, these can take the form of generating a certain number of leads per day, reaching a specific sales goal, or moving into a new real estate area.
But you won’t know what goals are available to you until you find out what’s out there. A real estate education will broaden your horizons, familiarize you with your possibilities, and know the best steps to take moving forward.
8. Teaches you to be innovative
When you do the same thing day after day, you get used to a routine, and there’s nothing wrong with that. But education will open your mind to another way of doing things. You can learn new methods that are more efficient and effective and will help you be more productive overall.
9. Teaches you to prioritize
A real estate agent must be thorough. This is a trait that will come in handy when houses are shown and when paperwork is filled out. But over-analyzing certain details will work against you and waste valuable time. A real estate course will teach you what to focus on and what can be dealt with later, so that you provide great service without sweating the small stuff.
10. Helps you understand various aspects of the real estate industry
If you browse through the courses offered at any given real estate school, you will find some that facilitate an understanding of short selling, risk management, business planning, trust funds and more.
There is no end to the things you can learn. You will expand your knowledge in ways you never thought imaginable and establish yourself as a thought leader in your field.
Chris Heller is a real estate industry expert, best-selling author, and currently serves as Director of Real Estate at Ojo Labs.