Real estate industry

How to Succeed in Commercial Real Estate

Anne HollanderCEO of Lobby CRE in Dallas, Texas

Area of ​​expertise or interest: Commercial real estate technology

Anne Hollander Anne Hollander of Thirty Capital. Courtesy picture

Anne Hollander has experience in both real estate operations and fast-growing technology companies. Hollander offers unique insights into property management, investing, and the potential of technology in CRE and integrates this information to serve and educate owners, managers, and investors.

What has been the biggest challenge in your particular role and how have you overcome those obstacles? Working and living as CEO of one of the fastest growing real estate platforms offers new opportunities every day. I think everyone in commercial real estate faces a challenge: to assess and act on the right opportunity at the right time with the right partners under the right conditions.

We want to do it all, but as they say: Rome wasn’t built in a day. Instead, we approach this with two methodologies: identifying and aligning everyone in our organization with specific goals and key results we want to achieve, and then carefully planning our work and initiatives based on what we need to do during the course. the next three months, the next four quarters and the next three years to achieve our results. This framework allows us to be both visionary and strategic while ensuring that our immediate execution is aligned with where we want to go.

What is your current role/position in the company that you are most satisfied with? There are so many positives to talk about here, so I’ll start with the most important: we’ve created an amazing team and culture at Lobby CRE – a team that’s intuitive, collaborative, and highly engaged with our prospects, customers, and industry. . As our team continues to grow, I’m most proud of our ‘veterans’ and ‘boomerangs’ – the people who show up every day and lend their expertise as well as the people who boomerang back to join our team. . again, through our commitment to strong relationships.

Additionally, my team will want me to talk about the robust technology built for CRE by CRE and the breadth and depth of our data expertise. A tech leader who talks about people and relationships is unusual in this space. But to me, the important facet of commercial real estate is relationships, and it’s our deep relationships and experience within CRE that drives our vision, strategy and action for the platform. Lobby CRE delivers the most rewarding impact to our clients: achieving past, current and future performance of assets and investments across the four key performance drivers: operational, debt, equity and entity management . We democratize the same tools that many global institutional organizations use to manage performance directly to middle market RE owners, managers and investors. Collectively, we are all aware of the power that data and analytics provide, and I’m excited to share the opportunity (and platform) to harness it.


What is the best piece of advice you have received that has helped you succeed in your industry? And do you have any specific advice for the next generation? The best advice I’ve received isn’t limited to CRE, but it was given to me by a mentor in the CRE space. She told me point blank, “Stop talking about work. Let the work speak for itself. Lower your head and do the work. At the time, I was plagued with meaningless distractions and petty arguments that eroded confidence in my work and nearly ended my real estate career. She was exactly right then, and the advice rings true today.

To the next generation: We live in remarkable times. Every generation makes this claim, but let me rely on the cliché to make my point. You define the moments in your work, in your life, in your choices and in your actions. So make it remarkable. Develop your strengths, cultivate your purpose, seize your opportunity and recognize your weaknesses.


Would you advise a younger person to start a career in CRE? CRE is a $16 billion industry with opportunities everywhere. No matter the strengths, skills or background, there is a place for everyone who wants to be in the CRE space. If you want to get started, start with the most important: your first relationship with someone who has more experience in CRE than you. Exchange a few emails, call their phone, grab a coffee, and show your interest. Your first role may not be glamorous, but get to know the people, the industry dynamics, the performance drivers and the underlying data and analytics – and prove your worth. Take calculated risks, but remember that relationships are everything in CRE.

Please share with us the best lessons learned or a surprising element of your unique journey. I have worked and collaborated in a number of roles and capacities within commercial real estate which has created a unique perspective for the space. While most of my time and effort is devoted to growing Lobby CRE, I am particularly proud to share my experience and mentor new talent as part of the recently launched CRE Finance & Innovation Academy. Rob Finlay, along with a plethora of seasoned CRE experts from across the industry, have come together to develop educational programs aimed at filling critical knowledge and experience gaps in the CRE space and giving the next generation of talent with the skills – and the network – to own, manage and invest in commercial real estate. I would be remiss if I did not mention Liz Deering as well; she brought this vision to life and continues to develop the CRE network of expertise and the impact of the Academy on a daily basis.

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