Real estate broker

Former NFL Football Player Turned Real Estate Broker Through Agent Training and Productivity

Today’s RealTrending features Corey Hasting, Broker/Owner of Engel & Volkers in Jacksonville Beach, Florida. His company was a top performer on the 2022 RealTrends Nation’s Best ranking, doubling the number of transactions to 1,488 between 2021 and 2022.

Hasting was a defensive starter for Ohio University and the Cinncinatti Bengals before becoming the youngest brokerage owner in Engel & Volkers story at 27 years old. Hasting talks about running a brokerage and how his focus on training led to increased agent productivity.

Here’s a little preview of today’s interview with Corey Hasting. The transcript below has been lightly edited for length and clarity:

Tracey Velt: Obviously recruiting is always a priority, but increasing the number of agents you have, increasing their productivity is really important. Tell me about what you’re doing to increase that, because you’ve doubled your transactions in a year. So I was wondering if you doubled your number of agents or just doubled your productivity?

Corey Hasting: But one of my favorite stats is that 89% of our advisors have increased production from 2020 to 2021. And truly one of the toughest markets we’ve ever seen, now everyone is in love with prices and all that, but there is more competition than already. There is less inventory than ever. There are so many things that many of our producers don’t have to deal with, or haven’t had to deal with, but now do.

And so we do a ton of it. We obviously do a lot of training. We have huge marketing. We talk: “What are you doing for your agricultural areas? What are you doing for social networks? What are you doing for [lead 00:11:07] generation?” Outside of them, just buying Zillow leads or whatever. And so we’re trying to really empower our producers to build their brand basically.

RealTrending features the brightest minds in real estate. Twice a month, brokerage leaders, top agents, team leaders and industry experts share their secrets to success, trends and lessons learned in this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

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