Real estate agent

Fathom: 7 Ways to Grow Your Brand as a Real Estate Agent

You know that successful businesses large and small have distinct brands that are memorable and instantly recognizable, but have you ever thought about your Brand? As a real estate agent, you are your brand; your brand is defined by your values ​​and your characteristics, by your unique personality. After all, your personality helps you gain customers, build new relationships, and maintain strong relationships. Here are some ways to grow your brand as a real estate agent and spread awareness of what makes you come out.

1. Identify your “audience”

Who are your ideal clients? Who are you trying to reach? What needs do they have? What motivates them to close a deal? What’s the best way for you to connect with them? Answering these questions will help you refine your methods of approaching potential customers, advertising your brand, and focusing on the most effective social media channels.

2. Define your brand

What makes you different? What sets you apart from other real estate agents in your area? Why do your clients choose to work with you? Even if you are a brand new agent, you still have specific assets to offer your clients. Examine your background and past experiences to find qualities and expertise that you can advertise. Think about who you are, why you became a real estate agent, and how you want your audience to perceive you and your brand, and let that influence how you present yourself in person and on social media. Be sure to check out our FREE guide to building your brand!

3. Get the look

If you really want to look polished and professional, hire a designer to create a logo and an overall “look” for your personal branding. Using a consistent font, graphics and color scheme across your entire branding, from your website to your business cards, will send the message that you are not only professional, but also elegant.

4. Become social media savvy

Having a solid understanding of how to use various social media platforms is an absolute must for business success in the 21st century. The good news is, you don’t have to know everything about all Platform; it’s best to specialize in those that are used most often by your target audience. For example, adults over 40 tend to use Facebook and Twitter the most, while Millennials prefer TikTok and Instagram.

5. Share the value

Once you’ve determined which social media platforms you need to focus on, start compiling a list of topics your audience might find useful. One easy way to do this is to keep track of the questions your customers ask the most frequently. You can also ask your customers directly for suggestions. Providing information that educates, clarifies, or provokes thought-provoking is a great way to demonstrate your worth.

6. Create quality content

This goes hand in hand with sharing value. In addition to providing your own expertise, you should strive to tailor your social media content to the platform and stand out from your competition. For example, Instagram is image-centric, so make sure you make your posts visually appealing. If you want to share a video, keep in mind that YouTube is a more suitable platform than TikTok for videos that are longer than a few minutes. If you want to share a wealth of information, Facebook and your blog are more suitable platforms than Twitter.

7. Network, network, network

Ultimately, the bulk of most agent business comes from referrals. So besides knocking off your customers’ socks and giving them a good reason to recommend you to their friends, it helps to meet as many people as possible and gain their support through your stellar personality. To create a sphere of influence, attend local Chamber of Commerce events, business networking group lunches, happy hours and open houses at other nearby businesses, and more. opportunity that you can find that will allow you to socialize. Be sure to check out our guide to increasing your sphere of influence.

Remember that your brand is you and you are your brand. Be consistent in your messages and interactions to solidify your brand image and strengthen your relationships with your customers and your audience. Be creative and be true to yourself!

If you’re ready for a broker to help you grow YOUR brand, click here to set up a call with a member of the Fathom team today to find out more!

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