Real estate industry

4 ways digital game technology is impacting the real estate industry

Digital gaming technology has been around for a few decades now and has infiltrated many industries along the way. With new hardware and software designed every day; game developers have created more realistic and immersive gaming experiences than ever before. These come in the form of virtual reality (VR), augmented reality (AR), and artificial intelligence (AI).

Nowadays, these technologies are also part of the real estate industry. Real estate agents can now take advantage of this by showing their clients properties without being physically on site. While not all clients doubt that it works, many still do it as a form of investment. This is similar to digital real estate where buying website domains becomes a viable choice for investors.

How gaming technology changed real estate

Lead generation is one of the most important steps in any Online business can do. If successful, this is the reason why you can receive 40 inquiries per day and much more.

In the real estate industry, it is crucial to follow up with a real estate showcase. However, this can be a problem if what is being sold is located in a different state or region. Brokers and agents have tapped into gaming technology to solve this problem. Here are some of the best impacts of gaming technology on the real estate industry.

1. It allows the client to better understand what it is like to be on the property

When looking for a new house or apartment to live in, clients should have a clear idea of ​​what the property will look like. This is important for those who cannot visit the property in person. Thanks to gaming technology, real estate agents can now use virtual reality and augmented reality to show their clients an accurate virtual representation of the properties under consideration. They can use game engines that contain multiple systems, allowing them to create environments with very realistic graphics, frame rates and detailed design. Some apps can even use 360-degree camera views and 3D models of the property.

With virtual reality, potential buyers will be able to “browse” a property and get a natural idea of ​​what it would be like to live there. This will be a significant advantage over the traditional way of viewing properties. However, it is necessary to educate yourself about VR headsets for a better customer experience.

Portrait of an African man isolated on black background wearing a virtual reality headset

Virtual reality can be used for potential home buyers, it can also be used by people looking to sell their homes. With virtual reality, sellers can create a “virtual tour” of their home that potential buyers can see. This can help them sell homes and reduce the number of times a property is put on and off the market.

2. It allows the customer to digitally renovate the property before purchasing it.

One of the main concerns customers have when buying a new property is whether they will like it after they move in. This is especially true when the property is in need of some renovation.

How does it work using in-game technology? First, you can use a pair of VR glasses to walk around the house and see any potential changes you want to make. Then, using AR, you can embed digital graphics and video into the real world view seen through the camera of a device, such as a phone or tablet. You will see what specific furniture would look like without having to buy, move, and sell it later. Using these two elements will allow you to see what a property looks like “as is” and what it might look like if renovations were made.

3. It allows more efficient communication between agent and customer

As in any industry based on customer service, communication is vital when working on a sale. Thanks to gaming technology, agents can now communicate more effectively with their customers. For example, they can send 3D models of the property to their clients and receive feedback on their likes or dislikes.

It can also speed up the process by eliminating any need for clarification. This is particularly true for first-time buyers who generally commit these big mistakes.

4. It automates real estate tasks

AI is the result of the application of cognitive science techniques to artificially create intelligent behavior in machines. This can be done by programming a computer to learn to do things independently by observing examples or instructions. This is evident in digital games that use AI primarily for non-player characters or bots.

One of the main ways that AI will affect the real estate industry is by automating the tasks that humans are currently doing. For example, AI can automatically search and analyze real estate data, compare prices and trends, generate reports, and even negotiate deals on behalf of the agent or broker. It will change the way customers interact with businesses regarding service issues.

Apart from this, AI can also analyze the data that agents collect using real estate customer relationship management (CRM) systems or other business software. From there, they can provide valuable information to help agents be more productive in their workday. They can also get useful information about the property, such as area schools, crime rates, and more.

At the end of the line

Digital game technology is changing the way people see and interact with the world. It’s no surprise that this is also starting to change other industries such as real estate. It’s also more likely that it will only be a matter of time before more companies embrace digital game technology in their workflows to stay competitive.

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